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Rev Agent RevWave Mobile Platform Overview 01 · Revenue Diagnostic 02 · Pipeline Intelligence 03 · ICP Intelligence 04 · Forecasting & Reporting 05 · Smart Activity Capture 06 · CRO Command Center 07 · Conversation Intelligence 08 · Rep Coaching Coworker 09 · Outbound Prospecting 10 · Customer Health Coworker ✍️ Blog
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Services Overview 01 · Revenue Intelligence Assessment 02 · Roadmap Execution 03 · WAVE Advisory Our Approach: The Revenue Loop Revenue Scorecard About the Practice
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Market Intelligence

Stop selling to companies that will never buy — or won't stay.
ICP Intelligence Coworker

Most B2B teams describe their ideal customer based on who they've sold to, not who actually succeeds, expands, and stays. Those are very different lists.

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The problem

Your ICP is a hypothesis, not a data-derived profile.

Most B2B teams describe their ideal customer based on who they've sold to, not who actually succeeds, expands, and stays. Those are very different lists.

You're closing deals that churn in 90 days
If your win rate looks healthy but your NRR is below 100%, you're closing companies that don't actually fit. Every bad-fit customer costs you twice — once to acquire, once to lose.
Inbound leads get scored by gut feel
When a new lead comes in, your team makes a judgment call about fit. That call is based on pattern-matching against past wins, which includes your failures. It's not objective.
Your ICP document is a slide from 2022
It describes your target customer in vague firmographic terms. It doesn't account for what you've learned since. And nobody consults it when making qualification decisions.
How it works

Your closed-won data tells you exactly who to pursue.

01
Closed-won pattern analysis
The coworker analyzes every closed-won deal in your CRM — firmographics, deal size, sales cycle, source, persona, and outcome — to identify the statistically significant characteristics of your best customers.
02
ICP profile generation
A data-derived ICP document is generated: the company types, team structures, trigger events, and buyer personas that correlate most strongly with closed-won, high-retention, and expansion revenue.
03
Inbound lead scoring
Every new inbound lead is automatically scored against your ICP profile. Reps see a fit score and the specific attributes that match or don't — so qualification decisions are consistent and data-backed.
Business impact

What happens when you stop pitching the wrong companies.

2–3×
faster close rates when targeting ICP
Companies that match your ICP profile close faster because the problem is real, the budget exists, and the urgency is genuine.
+25%
average contract value on ICP deals
ICP customers buy more, expand more, and stay longer. The ACV difference between ICP and non-ICP deals is typically 20–35%.
−40%
reduction in bad-fit customer churn
When you stop closing companies that don't fit, your NRR improves and your CS team stops firefighting accounts that should never have been sold.
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Part of the RevWave platform. A live demo on your real data, then a pilot with your team. Start seeing results in under 10 minutes.

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Explore the full suite

Ten modules. Each one standalone.
Better together.

Revenue Diagnostic Engine
Assessment Intelligence
Pipeline Intelligence Coworker
Revenue Analytics
Revenue Forecasting Coworker
Predictive Analytics
Smart Activity Capture
Strategy Generation
See how they connect in the Platform →